Although it’s important to remember that Google+ is a work in progress (as is Facebook), I agree with many points in the post excerpted and linked below. Overall, I think Google+, for the foreseeable future, will be, to Facebook in social networking, what Bing is to Google search: a strong but distant #2 player that inspires the market leader to accelerate its evolution.
My larger conclusion, though, is that Google didn’t fundamentally fix any of the major problems of the Facebook experience. And that was the point of the endeavor: beat Facebook. Out-innovate Facebook. Take users away from Facebook. But in the end, the innovations in Google+ are mostly helpful to tech insiders and experts – the exact people, not coincidentally, who are praising the service so strongly right now. Once that initial excitement from the A-list wears off, Google+ will feel, to most users, similar to Facebook.