Friday, July 29, 2011

Nintendo: Apple's Latest Prey -

A product category-level existential crisis

Sales of Nintendo Co.'s most important new gaming device have plunged since its release, the company said Thursday, prompting the videogame pioneer to slash its profit forecast and scramble to deeply discount the gadget to revive sales.


Nintendo's disclosure that it sold just 710,000 3DS devices in three months, down from 3.6 million the prior quarter, comes as the videogame industry undergoes a painful transformation. Consumers are favoring devices from Apple Inc. and cheaper games that can be played online or easily assessed and played with friends via smartphones.

Nintendo: Apple's Latest Prey -

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