Interesting times in “next-generation” database management
Yahoo Inc., which generates $6 billion in annual revenue by selling online ads, is considering a new strategy to exploit what analysts say could be another billion-dollar business: Hadoop.
Over the past six years, the Internet pioneer helped to develop Hadoop, data analysis software that it now uses to ferret and cull spam from Yahoo mail, determine which stories to place on its home page and pick relevant ads for viewers.
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