It will be interesting to see the scope and length of data retention in this context
However, Google stressed such services are optional and that even for those users that opt in, the information is not tied to a Google account or other personally identifiable information. The information is uniquely identified per device, but that unique identifier is an anonymized token, as opposed to being tied to other information, according to Google.
Google uses location-based information on Android phones | Ina Fried | Mobilized | AllThingsD
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