Excerpt from analysis of an intriguing Google permutation
Most importantly, the changes overlook the hard truth that, if Google is to stay innovative in shaping the web, it needs to take much more dramatic steps than redrawing org charts or using bonuses as cudgels. Google can return a genuinely entrepreneurial culture and nurture innovative ideas, but it would mean radically restructuring the entire company.
It would mean splitting Google up.
Google is facing antitrust investigations from both the Federal Trade Commission and the Department of Justice. A breakup could head off any antitrust suits, even though Google is clearly facing new competition for online ads. But Google should consider a breakup on its own merits -- to keep units focused on their visions, to keep small but promising projects from being swallowed by the broader corporate culture, and to give employees more independence as well as strong incentives to deliver.
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