Destined to become a worst-case scenario case study for how to establish competitive disadvantage through inadequate core business systems
Apple fans who were already unhappy with AT&T, the exclusive carrier for the iPhone in the United States, got another reason to complain about it on Tuesday when Apple and its partners began taking orders for the new iPhone 4.
Numerous people who went to the Web sites of Apple and AT&T to place orders for the phone, which will be released next Thursday, ran into error messages. While the cause of the problems was not entirely clear, many of them appeared to crop up when the sites tried to retrieve AT&T customer data.
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