Monday, August 21, 2006 - SanDisk Raises Music-Player Stakes

Vertical integration can be handy... 

SanDisk Corp., which holds the second-largest market share in digital music players, after Apple Computer Inc., plans to announce product enhancements and price cuts today aimed at attracting further interest in its answer to Apple's iPod.

SanDisk, of Milpitas, Calif., plans to introduce a $249.99 MP3 player, the Sansa e280, with eight gigabytes of storage capacity -- enough to hold about 2,000 songs. That is double the capacity of the comparably priced iPod Nano, Apple's best-selling digital music player. SanDisk also is reducing prices on its other music players by nearly 30%.

Source: - SanDisk Raises Music-Player Stakes

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