Perhaps I'm an outlier in this context, but 1) that seems like a high price range to me, and 2) I'd prefer to download movies from Amazon.com or Netflix, suppliers with which I'm already doing similar business.
AOL said yesterday that it would offer movies from four major Hollywood studios for downloading on its Internet video service.
AOL, which is owned by Time Warner, said films from 20th Century Fox, Sony Pictures Home Entertainment, Universal Pictures and the Warner Brothers Home Entertainment Group would be available for download on AOL Video for $9.99 to $19.99 a movie.
Source: AOL to Sell Downloads From 4 Studios - New York Times
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