WSJ.com - SAP enters hot market for Web-based software: "Although vendors of on-demand software have sprung up in numerous markets, its main segment has been customer-relationship management, or CRM, software, which tracks sales data, manages marketing campaigns and supports customer-service agents. SAP is targeting this market for the time being.
SAP initially will offer an Internet-based service that allows sales staff to manage contacts and accounts and analyze the sales pipeline. It will add marketing support in the second quarter and service-center capabilities in the third, SAP Executive Vice President Peter Graf said."
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