WSJ.com - Blog Epitaphs? Get Me Rewrite!

WSJ.com - Blog Epitaphs? Get Me Rewrite!: "But blogging will no longer be a phenomenon. When people talk about it, they'll often be referring to tools for putting up simple Web sites easily, or a certain style of Web publishing: brightly written, frequently updated and inviting reader conversation. That may feel a long way from the claims of blogging's first heady days, but then that's the way most such things turn out: Wikis aside, today's Web looks very little like Tim Berners-Lee's original idea for a kind of digital whiteboard. Blogging is easier, faster and more conversational than traditional Web publishing, but that doesn't change the fact that relatively few people actually yearn to be publishers. Nor do they particularly care what category the things they read fit into, or what technological tools produced them. That may not sound like the stuff of revolution or VC riches, but it also doesn't sound like a fad or a failure."