WSJ.com - Microsoft May Give Consumers A Share in Advertising Revenue "Microsoft Corp. may up the ante in its competition with Google Inc. by sharing some of its online-advertising revenue with consumers who use its Internet search engine.
The concept, described by Microsoft Chairman Bill Gates in a presentation last week in India, is being considered as a way to draw more users to Microsoft's search business. It would mark a significant change in how a major search engine operates."
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