Monday, February 03, 2003

Boston Globe Online / Business / R U ready 4 SMS?

Boston Globe Online / Business / R U ready 4 SMS? "The size of the group, estimated to be 20 percent of cellphone users, pales in comparison with Europe and Asia, where text services are extremely popular, and extremely profitable for wireless carriers. In Western Europe, nearly 50 percent of cellphone owners use SMS. In Japan the adoption rate is even higher: more than 80 percent of the subscribers to the dominant DoCoMo service use the text-heavy i-mode product to exchange written messages. ...
According to a recent study by Telephia Inc, a San Francisco-based wireless marketing consulting firm, and pollsters Harris Interactive, use of SMS among US cellphone owners has grew from 12 percent to 20 percent last year, including a doubling of use -- from 22 percent to 45 percent -- among trend-setting young adults ages 18 to 24. Of the subscribers who use short messages, 28 percent send or receive at least one a day, according to the study."

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