Tuesday, October 04, 2016

More people are shopping on phones — but many stores will struggle to reap the benefits - The Washington Post

Check the full post for a share of platform time spent by age chart with stark implications for the PC market

"One notable exception to the retail app usage patterns is Amazon.com, which has managed to become a sizable part of our smartphone diets. Comscore found that the Amazon app appears on almost 25 percent of smartphone users’ home screens. This is noteworthy because people tend to give that kind of prime screen real estate to their most-used apps. Very few apps appear on so many people’s home screens — Only YouTube, Google Maps and Facebook have more home-screen incidences. (Jeffrey P. Bezos, the chief executive of Amazon, owns The Washington Post.)

It’s also striking to look at how engagement with Amazon stacks up against other online retailers. The Amazon app accounts for 34 percent of the time that users spend in the shopping sector Every other retailer lags far behind, with eBay coming in second with 8 percent of time spent."
More people are shopping on phones — but many stores will struggle to reap the benefits - The Washington Post
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