Wednesday, October 19, 2016

Yahoo met its earnings goals by cost-cutting, not by building its business - Recode

Also see Yahoo Says Traffic Rose Despite Hacking That Could Alter Verizon Deal (NYT)

"Analysts had expected the company to report earnings of 14 cents per share, excluding certain expenses, compared to 15 cents in the same period a year ago. Instead, Yahoo reported earnings of 20 cents.

Wow, right? Well, no. While it looks like a big beat, this result is primarily due to cost cuts and not massive growth in its businesses. Adjusted Ebitda, which is a real measure of performance, was down to $229.2 million from $244.2 million. (Kudos to CFO Ken Goldman for making it look better than it is at Yahoo via cost cuts and creative accounting!)

While revenue in its mobile, video and native businesses rose, the big moneymakers declined as advertisers fled and traffic declined. Display ad revenue was down 7 percent and search revenue was down 14 percent."
Yahoo met its earnings goals by cost-cutting, not by building its business - Recode
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