"“There’s more demand we can supply right now,” Apple’s chief financial officer, Luca Maestri, said in an interview. Interest in the iPhone 7 Plus, Apple’s largest model and the most direct rival to Samsung’s Galaxy Note 7, is so intense that Apple said production could still lag demand even by December.Apple Predicts a Big Holiday Bounce After Its Biggest Rival, Samsung, Falters - The New York Times
If the company’s forecast is accurate, it will mark a turnaround from what has been a disappointing year for the Silicon Valley giant. In April, Apple announced that sales in the first three calendar months of 2016 shrank for the first time in 13 years.
The poor performance continued through the quarter that ended on Sept. 24, the company reported on Tuesday. For the most recent three-month period, Apple said, revenue fell 9 percent to $46.9 billion. Net income fell 19 percent to $9 billion."
Wednesday, October 26, 2016
Apple Predicts a Big Holiday Bounce After Its Biggest Rival, Samsung, Falters - The New York Times
Also see 4 ways Tim Cook made lemonade out of Apple’s Q4 2016 earnings (Macworld)