Twitter, to Save Itself, Must Scale Back World-Swallowing Ambitions - The New York Times

Tweet different; also see Twitter User Growth Stalls, and the Chief Pledges to Make Fixes (NYT)

"Instead of aiming for something like Facebook, Twitter could mold itself on some other template for success. It could become a venture like Wikipedia, run by a nonprofit that depends on donations, or a business like The New York Times Company, a publicly traded enterprise controlled by a family that has a preference for journalistic ambition.

In other words, Twitter should make clear that there are limits to the scope of its business ambitions, and that it is guided by a philosophical bias for the health of the service over an ambition to grow at any cost."

Twitter, to Save Itself, Must Scale Back World-Swallowing Ambitions - The New York Times