Monday, February 08, 2016

Facebook's Sports Stadium Is No Threat Yet To Twitter's Live Event Dominance (Marketing Land)

Also see Facebook's Sports Stadium Is Having a Rough Super Bowl And users are airing frustrations on Twitter (Adweek)

"The company’s Sports Stadium product struggled for much of Sunday’s game. So-called “live” updates often lagged several minutes behind the actual game action and, at one point in the first half, the live updates stopped altogether for an extended period of time.

Sports Stadium is the live experience that Facebook launched last month as a real-time hub to let users connect while talking about live events on Facebook. In the big picture, though, its purpose is to show the world — consumers, brands, celebrities and more — that real-time conversation happens on Facebook and doesn’t belong solely to Twitter.

Here’s how Facebook tried to capture the Super Bowl conversation in real-time on Sunday."
Facebook's Sports Stadium Is No Threat Yet To Twitter's Live Event Dominance
Post a Comment