Tangentially, see Yahoo Closes Online Magazines, a Costly Experiment by Marissa Mayer (NYT) and New Yorker Editor David Remnick Makes the Case for Magazines in a Facebook Era (Re/code)
"Here’s the one thing that interests me: Facebook says it is opening up Instant Articles to publishers of “all sizes.” And when I asked reps there if that included one-person operations — that is, someone typing their own stuff on a Tumblr page or Medium page or whatever — they said yes, with a tiny bit of hesitation.Facebook Will Open Up Instant Articles Platform to All Publishers | Re/code
Actually, every time I asked a Facebook rep about that theory they would take pains to point me to “Notes,” a little-known product that allows Facebook users to create posts that look like Medium posts. But Notes isn’t positioned as a place for professional publishers to distribute their stuff. It’s supposed to let you “recap your summer vacation or an important time in your life to update the people you care about.”"