Wednesday, February 24, 2016

Facebook Tries (Again) to Take On Google and Twitter With Search - Bloomberg Business

A snapshot from the Facebook/Google competitive landscape

"Most people are using the new search algorithm without even realizing it, and in the process they're helping to make it better. When you click on a post and share an article, Facebook now uses the search tool to provide a link that shows how many people are talking about it, and suggests related stories that are also being shared on the site. When you use Facebook to "check in" to a restaurant or other location, Facebook search finds other people who have been there and offers up their posts about it. Search will become more of a habit for Facebook’s users the more invisible it feels, says said Nicolas Dessaigne, the CEO of Algolia.com, a search tool for businesses to use internally.
But using the main search bar is a different story, and people may not want to change the way they use Facebook, said Mark Mahaney, an analyst at RBC Capital Markets. "They think of Facebook as the place they communicate and share with their friends,'' he said. Even though Facebook offers something different than Google—the wisdom of friends—the company "would have to come up with a better search experience to get people to consider using their search functionality instead of Google's. The odds are very slim.""
Facebook Tries (Again) to Take On Google and Twitter With Search - Bloomberg Business
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