Star Wars' $4 Billion Price Tag Was the Deal of the Century | WIRED

The Force will be with you. Always.

"What Holbeck is saying, for those of you who don’t speak Wall Street, is that Disney probably won’t miss that $4 billion one bit. He notes that $1 placed in an S&P indexed fund—a market benchmark—in October 2012 would be worth about $1.50 today. But Disney stock has more than doubled since the Star Wars acquisition, which means it’s outpacing a growing market by an additional 50 percent.

Some of the reasons are boring and business-y: Natural synergies, consolidation of corporate overhead, etc. But the hyperspeed factor here is Star Wars: The Force Awakens. Quite simply, George Lucas was not going to do new Star Wars movies. It was like Lucasfilm was sitting on top of the world’s richest oil deposit, but didn’t want to drill.

Disney tapped that well. And it’s a gusher."

Star Wars' $4 Billion Price Tag Was the Deal of the Century | WIRED