Tuesday, December 08, 2015

Apple Maps used 3x more often than Google Maps on iOS, logs 5B requests per week (Apple Insider)

An impressive turn-around

"According to an Associated Press report, Apple says Apple Maps logs more than 5 billion Maps-related requests each week, a number helped along by ongoing efforts to squash bugs, fix incorrect data points and add new features. The turnaround is as much a testament to Apple's commitment to product as it is to the power of unbridled financial investment.

When Apple Maps first launched in 2012, public response was tepid at best, with many consumers pointing out data errors, 3D rendering issues, inaccurate directions and more. The situation devolved to the point where CEO Tim Cook was forced to apologize in a public letter, while the debacle reportedly factored into the ousting of former iOS chief Scott Forstall. Apple spent the next three years addressing those problems, while at the same time adding features to better compete with established services like Google Maps.

"We are fast learners and we are fast at fixing things," said Greg "Joz" Joswiak, Apple vice president of iPhone, iPod, and iOS Product marketing. "We learned the maps business incredibly fast.""
Apple Maps used 3x more often than Google Maps on iOS, logs 5B requests per week
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