Amazon Is Capturing Bigger Slice of U.S. Online Holiday Spending - Bloomberg Business

Long-term ROI

"Amazon.com Inc. is increasing its share of U.S. online spending during the holiday season, even as Wal-Mart Stores Inc., Target Corp. and other rivals seek to attract consumers with promotional sales and free deliveries.
Amazon took in 39.3 percent of e-commerce spending from Nov. 1 through Dec. 6, up from 37.9 percent during the same period a year earlier, according to Slice Intelligence, which gathers data through e-mail receipts of 3.5 million shoppers. You’d have to combine the Web sales of the next 21 retailers, including Wal-Mart, Target, Best Buy Co., Macy’s Inc. Home Depot Inc., Nordstrom Inc. and Costco Wholesale Corp., to match Amazon’s share, Slice data shows."

Amazon Is Capturing Bigger Slice of U.S. Online Holiday Spending - Bloomberg Business