"The media industry may be in for a rude awakening. Television companies have been trying to reassure investors lately that the modest decline in pay-TV subscribers they’ve seen over the past year will continue at the same manageable pace.Cord-Cutting Is Accelerating - WSJ
But new data out Thursday from eMarketer shows that cord-cutting is accelerating, driven by a rapidly expanding panoply of digital video services.
The number of pay-TV households will fall at an accelerating rate for at least the next four years, reaching a 1.4% decline in 2019, eMarketer estimates. By that year, eMarketer estimates that almost 23% of U.S. households won’t pay for traditional TV."
Friday, December 11, 2015
Cord-Cutting Is Accelerating - WSJ
Also see The Future of Television: More Choices and Greater Quality (WSJ)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment