No advertising campaigns needed for ad blockers...
"The intricacies of the Internet advertising market don’t typically make for good pop culture.Ad Blocking Has Penetrated Pop Culture - WSJ
But in recent weeks, conversation about the rise of online ad-blocking software — one of the digital media industry’s biggest worries — has spilled into the mainstream. The trend has been satirized by TV comedy show “South Park”, mentioned on Howard Stern’s popular radio program, and featured in multiple news programs and morning shows including NBC’s “Today” show.
Ad blocking has reached the big time."