Saturday, January 17, 2015

How Google Search Dealt With Mobile — Backchannel — Medium

Excerpt from an extensive Google search strategy summary by Steven Levy (the first of a four-post series)

"But for now, the challenge of crawling the apps universe hasn’t affected Google’s search dominance. The statistics remain staggering. Google accepts over 3 billion search queries a day. In the US, two-thirds of all searches use Google — worldwide, there’s similar dominance. (A recent dip in market share is largely attributed not to search quality , but Yahoo’s deal to dislodge Google as the default search engine on Firefox). Even more impressive, Google hosts well over 80% of mobile searches. When Google suffered a five-minute outage in 2013, global web traffic dropped forty percent.

No search competitor has Google’s infrastructure, its deep talent, or its experience. Few have its ambition. So while news coverage of Google has dealt with regulatory issues, the fortunes and misfortunes of Glass, and the adolescent superstars of YouTube, Search has been going through a steady but intense reinvention."
How Google Search Dealt With Mobile — Backchannel — Medium
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