Friday, January 23, 2015

Facebook at Work Offers Little New as Corporate Social Network - Businessweek

From a Facebook at Work and overall enterprise social reality check

"Facebook at Work’s lack of these kinds of sorting mechanisms could seriously impede its usefulness. “The reason that these systems have failed in the past is that information wasn’t germane enough to allow the user to make a decision or take action,” says Lisa Hammitt, the vice president for marketing at Salesforce Communities. By forcing workers to rely on its algorithms to determine which items they see, Facebook is betting it can interpret and manage any given set of corporate communications well enough to keep its corporate social network from feeling like an avalanche of HR spam, scheduling chatter, and ice bucket challenges."
Facebook at Work Offers Little New as Corporate Social Network - Businessweek
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