"The company, which will begin trading Friday on the New York Stock Exchange under the symbol BOX, had been looking to sell shares in the $11 to $13 price range.Box Inc. IPO Prices at $14 a Share, Above Expectations - WSJ
Box’s success as a public company will hinge on its ability to differentiate its offering amid increasing competition from tech giants like Microsoft Corp. and Amazon.com Inc., who have used their heft to offer online storage at ever-lower prices."
Friday, January 23, 2015
Box Inc. IPO Prices at $14 a Share, Above Expectations - WSJ
I suspect many early investors are doing some out-of-the-BOX planning