"This isn’t Amazon’s first foray onto campus. In 2013, the company launched its first textbook partnership with the University of California Davis, followed by Purdue University in 2014.Amazon to take over textbook sales at UMass Amherst - Business - The Boston Globe
The company said it is negotiating similar contracts with a number of other universities and colleges.
“Many schools are feeling pressure to control the cost of education, and textbooks contribute to that,” said Ripley MacDonald, Amazon’s director of student programs. “Many are also seeing revenues in their bookstores flat at best, or even going backward, so they’re looking at ways to stem that trend. We’re trying to reinvent the bookstore experience.”"
Tuesday, January 13, 2015
Amazon to take over textbook sales at UMass Amherst - Business - The Boston Globe
Elsewhere in the article: "Amazon told UMass that it could save students an average of 31 percent, or $380 annually, compared with prices at the old store."