Comcast and Verizon (and other regional Internet/TV/phone service providers) are probably getting a bit anxious about this trend; also see Google planning to get into the mobile data business with project 'Nova' (ZDNet)
"These companies have different technologies and different ideas for making money, but the bind among them is a common assumption that there is no economic way to physically wire the world’s underserved consumers. So the only way to do it is with satellites and other wireless technologies.Google Hopes to Take the Web Directly to Billions Lacking Access - NYTimes.com
There is another benefit for Google: The company is always looking for ways to get around Internet service providers. As Google executives have shown with new offerings, from insurance shopping to the growing Google Fiber broadband service, if there is one thing they believe, it is that their company’s interests are best served by going directly to the consumer."