"“Verizon users might want to start looking for another provider,” he wrote in a blog post on Monday about the program, which involves injecting a header containing a unique, anonymous identifier into a Verizon Wireless user’s request for a web page. “Indeed, while we’re concerned about Verizon’s own use of the header, we’re even more worried about what it allows others to find out about Verizon users.”Verizon Wireless Under Fire for Ad-Targeting Program - NYTimes.com
Verizon’s ad-targeting method groups these identifiers into different buckets of demographics and interests, so if a website is looking to serve certain ads to a specific type of customer, it will look for those buckets and serve up those ads."
Wednesday, November 05, 2014
Verizon Wireless Under Fire for Ad-Targeting Program - NYTimes.com
Probably a very busy week for the Verizon Wireless PR and legal departments