Tuesday, November 18, 2014

Google’s Nest Runs First TV Ads | Re/code

Check the full post for some clever commercials

"How do you convince regular people to buy Google-owned monitoring gadgets and install them in their homes?

First, don’t mention Google in your nationally televised ads.

Next, make those ads pretty funny.

That’s the strategy Google’s Nest is taking in TV ads — its first campaign — that started running today for its connected thermostat, its connected smoke alarm and its Dropcam monitors."
Google’s Nest Runs First TV Ads | Re/code
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