"How do you convince regular people to buy Google-owned monitoring gadgets and install them in their homes?Google’s Nest Runs First TV Ads | Re/code
First, don’t mention Google in your nationally televised ads.
Next, make those ads pretty funny.
That’s the strategy Google’s Nest is taking in TV ads — its first campaign — that started running today for its connected thermostat, its connected smoke alarm and its Dropcam monitors."
Tuesday, November 18, 2014
Google’s Nest Runs First TV Ads | Re/code
Check the full post for some clever commercials