Thursday, November 06, 2014

Fall of the Banner Ad: The Monster That Swallowed the Web - NYTimes.com

Internet advertising evolution => mobile apps + "native advertising"; for some Facebook perspectives on mobile advertising market dynamics, see Expert Outlook: Facebook's Carolyn Everson (Bloomberg Businessweek)

"You can’t blame the web’s decline entirely on the usability nightmare perpetuated by banner ads. But it’s obvious that banners are not helping. If you switch from an app like Facebook or Instagram to the overcrowded, overstuffed, slow-loading web, you are bound to see a carnival of pop-ups and interstitials — interim ad pages served up before or after your desired content — and scammy come-ons daring you to click. Is it any wonder, really, that this place is dying?"
Fall of the Banner Ad: The Monster That Swallowed the Web - NYTimes.com
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