Thursday, November 20, 2014

We Now Spend More Time Staring at Phones Than TVs - Businessweek

A phabulous future for advertisers

"Marketers think of smartphones and tablets as the “second screen,” places where people direct their attention during commercial breaks on TV. It may be time to reverse those distinctions.

People with access to a smartphone or tablet now spend an average of 2 hours and 57 minutes on them each day, says digital analytics firm Flurry, putting phones ahead of televisions as time-sucks. The old first screen on average gets about 2 hours and 48 minutes of attention each day, according to the Bureau of Labor Statistics. The mobile device emerges as an even bigger winner when you filter the data for dedicated users. Flurry clocks daily mobile device users at 3 hours and 45 minutes per day, compared with 3½ hours for daily television watchers."
We Now Spend More Time Staring at Phones Than TVs - Businessweek
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