Wednesday, November 12, 2014

Exclusive: Some unhappy Yahoo investors asking AOL for rescue | Reuters

Small world

"Armstrong, a former Google executive who has been at the helm at AOL since 2009, is credited with reviving a dying brand, helped by a set of purchases including Adap.TV, an automated video advertising platform. AOL’s market cap of $3.5 billion has roughly doubled in value during his tenure.

Yahoo stock has tripled since Mayer joined Yahoo as CEO in July 2012, but analysts say those gains have been primarily driven by the rapid appreciation in the value of its Asian assets. Mayer has urged investors to be patient for what she has said will be a multi-year effort to revitalize the company.

Some of the investors seeking a merger want Mayer to pull back from acquisitions, although on Tuesday the company announced a $640 million deal to buy video advertising platform BrightRoll -- a competitor to Adap.TV."
Exclusive: Some unhappy Yahoo investors asking AOL for rescue | Reuters

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