Yahoo, Apple Discuss Deeper iPhone Partnership - WSJ.com

A tangled-Web case study

"Apple, meanwhile, has been looking to partner with companies to help reduce its reliance on Google's mobile services. Apple's desire to extract itself from Google runs deep. Apple, which last year ended partnerships with Google over maps and video, has explored breaking up on search for many years and its representatives recently met with companies that have search expertise, people familiar with the matter said.
But Apple executives including Eddy Cue, a senior vice president in charge of Internet software and services, have said the company isn't willing to sacrifice the quality of search results and that Google's remain the best, these people said."

Yahoo, Apple Discuss Deeper iPhone Partnership - WSJ.com