Friday, April 12, 2013

Analyst: BlackBerry Z10 Returns Outnumber Sales - Digits - WSJ

A new type of sales record, if accurate; also see BlackBerry denies abnormally high return rate for Z10 phone (CNet) and BlackBerry 10 launch by the numbers: Over 50% returns, 71% of people don’t want under any circumstances, 83% of Americans unaware it even launched (9to5mac.com)
"Perhaps worse, according to a report from Detwiler Fenton, customer returns of the Z10 are actually outnumbering sales.
“We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before,” Detwiler analyst Jeff Johnston writes in the report."
Analyst: BlackBerry Z10 Returns Outnumber Sales - Digits - WSJ

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