Why Facebook Bought Parse - Development - Mobility - Informationweek

A social + mobile app dev acquisition for Facebook

""By making Parse part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices," wrote Purdy. "Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences.""

Why Facebook Bought Parse - Development - Mobility - Informationweek