"Facebook on Wednesday rolled out a long-anticipated and potentially lucrative way to show highly targeted advertisements to its users. What consumers have bought in the past, online and offline, is the best predictor of what they are likely to buy again, marketers say. Facebook has partnered with four data companies that track, to varying degrees, online and offline purchase behavior: Acxiom, Blue Kai, Epsilon, and Datalogix."Facebook Refines Ad Targeting - NYTimes.com
Thursday, April 11, 2013
Facebook Refines Ad Targeting - NYTimes.com
Big data is watching you
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