Wednesday, April 10, 2013

Study: percent of consumers logging into sites with Facebook dips as Google gains [Inside Facebook]

An Internet identity duopoly ahead?
“Janrain offers a social login widget that websites can use to give users options for signing in with Facebook, Google, Twitter, Yahoo or more than two dozen other services. Each quarter, the company looks at what consumers are choosing to use on the sites that use its social login product. For the second quarter in a row, Facebook’s lead decreased and Google gained. This does not necessarily mean that fewer users are logging into sites with Facebook, but the overall percentage of users doing so has declined.”
Q1-2013-Social-Login-Trend
Study: percent of consumers logging into sites with Facebook dips as Google gains

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