Friday, November 02, 2012

One on One: Google Android Director on Nexus Strategy -

Excerpt from an interview with John Lagerling, director of business development for Android
 "Q. So how does Google take advantage of the Motorola acquisition?
A. The way I understand it is, it’s mostly about the patents, the way you can sort of disarm this huge attack against Android. We talked about prices. There are players in the industry who were unhappy about more competitive pricing for the consumers. They want to keep the prices high, they want to force the price to be so high that operators have to subsidize the devices very highly. That’s not only the Cupertino guys but also for the guys up in Seattle. They want higher margins, they want to charge more for software.
We simply believe there’s a better way of doing it without extracting that much payment from end users, because there are other ways to drive revenues. Patents were used as a weapon to try to stop that evolution and scare people away from lower-cost alternatives. And I think with the Motorola acquisition we’ve shown we’re able to put skin in the game and push back."
One on One: Google Android Director on Nexus Strategy -
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