Karma; also see Inside Team Romney's whale of an IT meltdown (Ars Technica)
"Orca was up against a tough and more seasoned competitor in the Obama campaign's technology and data analysis system. [Romney campaign communications director Gail] Gitcho said that Orca was selected as the name for Romney's data-mining and micro-targeting operation because of the name of Obama campaign's similar operation -- Narwhal, after the whale with a long, straight tusk. "Orca is the only known predator to that," she told NPR.Why Romney's Orca killer app beached on Election Day | Politics and Law - CNET News
As Election Day played out, it was clear that Obama's Narwhal outsmarted Romney's Orca. "