Friday, November 16, 2012

Rebranding - to the faintly ridiculous... - Stuart McIntyre

Another snapshot from IBM's Lotus branding purge -- #lotusdead
"Today I received this email from IBM:
Early in 2012, IBM announced rebranding of our service, from LotusLive to IBM SmartCloud for Social Business. This quarter, we are announcing the next phase of the rebranding — changing the service domain itself. From: *.lotuslive.com To: *.collabserv.com"
Rebranding - to the faintly ridiculous... - Stuart McIntyre
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