Sunday, November 04, 2012

Google Casts a Big Shadow on Smaller Web Sites - NYTimes.com

Interesting times for Google and its ecosystem
"So the government is focusing on life in Google’s world for the sprawling economic ecosystem of Web sites that depend on their ranking in search results. What is it like to live this way, in a giant’s shadow? The experience of its inhabitants is nuanced and complex, a blend of admiration and fear.
The relationship between Google and Web sites, publishers and advertisers often seems lopsided, if not unfair. Yet Google has also provided and nurtured a landscape of opportunity. Its ecosystem generates $80 billion a year in revenue for 1.8 million businesses, Web sites and nonprofit organizations in the United States alone, it estimates."
Google Casts a Big Shadow on Smaller Web Sites - NYTimes.com
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