"According to people briefed on the marketing efforts, Microsoft's ads beginning this weekend will coincide with pre-orders of some computers and tablet devices powered by Windows 8. Those devices are slated to go on sale widely on Oct. 26.Microsoft and Its Allies Prepare Windows 8 Marketing Blitz - WSJ.com
It's no small push. People with knowledge of the marketing efforts said Microsoft and its hardware allies will have blankets of ads with a cumulative price tag of hundreds of millions of dollars."
Friday, October 12, 2012
Microsoft and Its Allies Prepare Windows 8 Marketing Blitz - WSJ.com
The Windows 8 rolling-thunder campaign builds momentum