"But what is really at stake here is the future of the surveillance economy.Do-Not-Track Movement Is Drawing Advertisers’ Fire - NYTimes.com
The advent of Do Not Track threatens the barter system wherein consumers allow sites and third-party ad networks to collect information about their online activities in exchange for open access to maps, e-mail, games, music, social networks and whatnot. Marketers have been fighting to preserve this arrangement, saying that collecting consumer data powers effective advertising tailored to a user’s tastes. In turn, according to this argument, those tailored ads enable smaller sites to thrive and provide rich content."
Sunday, October 14, 2012
Do-Not-Track Movement Is Drawing Advertisers’ Fire - NYTimes.com
A snapshot from a deep, dynamic, and divisive digital dilemma domain