"And Google may have a found a way to do that — both in terms of constructing and operating a fiber to the home network — by using its engineering team, existing consumer technologies such as QR codes and social engineering to influence how users sign up for access. Existing ISPs should take note — what Google has done here has fundamentally lowered the cost of building and deploying a network. It was cagey about if and when it would take its fiber-to-the-home show on the road, but if it does, it will pummel existing ISPs on price and service, have repercussions throughout the carrier equipment industry and entice a lot of end consumers to take on a more active role in marketing Google’s broadband."The economics of Google Fiber and what it means for U.S. broadband — Tech News and Analysis
Friday, July 27, 2012
The economics of Google Fiber and what it means for U.S. broadband — Tech News and Analysis [GigaOM]
More Google Fiber analysis
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