Tuesday, July 10, 2012

More retailers count on revenue from shoppers using iPads and other tablet computers - Business - The Boston Globe

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"Consumers are likely to spend more time shopping from a tablet than from other types of devices for several reasons, said Sucharita Mulpuru of Forrester Research in Cambridge. Users are generally more affluent and knowledgable about the latest technology, she said, and product images look more vibrant on tablets. But most important, people tend to use their tablets during idle hours, such as when they are watching television or relaxing in bed.
“This not only increases the overall amount of time online, but the state of mind is more leisurely, when people are more inclined to browse, add more things to their shopping cart, wait for pages to download, discover items,” Mulpuru said."
More retailers count on revenue from shoppers using iPads and other tablet computers - Business - The Boston Globe
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