"Thanks to the power of its own homepage promotions and sheer consumer reach, Amazon shouldn’t have any trouble evangelizing its next foray into mobile hardware. But it takes much more than a few homepage ads to sell an unproven smartphone line — especially when so many people own smartphones already. Just ask Microsoft.
The upshot is that Amazon needs to whomp consumers over the head with an unprecedented line-up of new, novel features. Companies can no longer play catch-up in the mobile market, so to succeed in smartphones, Amazon needs to capture the hearts, minds and bank accounts of potential consumers."
12 Features the Amazon Phone Needs to Succeed | Gadget Lab | Wired.com