Tuesday, July 17, 2012

It costs $450 in marketing to make someone buy a $49 Nokia Lumia • The Register

Not an encouraging analogy
"Nokia is entitled to point to excellent customer satisfaction ratings from Lumia owners. 93 per cent of Lumia 900 owners say they would recommend them to their friends and 85 per cent would make a repeat purchase, according to Nielsen. But there may be other explanations for this: the fanatical tribal brand loyalty exhibited when choosing an "outsider" brand, for example. Less charitably called Stockholm syndrome.
Long after Microsoft won the desktop war, small numbers of OS/2 users continued to hold out - no doubt giving high satisfaction scores and recommending the product to friends. If Ferragu is right, Windows Phone is going to become the smartphone world's OS/2."
It costs $450 in marketing to make someone buy a $49 Nokia Lumia • The Register
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