It’s not the TV market; it’s the information and entertainment market, in which TVs are simply one type of input/output device
So Apple’s reportedly been shopping around for parts that might be used in TVs.
Not the hardest of evidence that the company will actually produce one. That said, the signs do appear to be adding up. Over the past few months we’ve heard chatter claiming Apple televisions have been prototyped and that Sharp has been retooling a production line at one of its factories to produce the modified amorphous TFT LCD displays that will grace them.
If that is the case, it’s entirely possible that the TV market will be the next one Apple attempts to reinvent. And if it pulls it off, the rewards could be great. Some say Apple stands to gain an incremental $50 billion to $100 billion in market cap if it produces a compelling HDTV, one that not only trumps the competition but steals market share away from it, as the iPhone has from incumbent smartphone producers.